2015-2016 Master of Strategic Communication Courses

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MSC 601(PS2) Strategic Communication in Action (8)
Students apply methods of rhetorical analysis to assess the effectiveness of existing strategic communication. After learning how to translate rhetorical theory into practice, students research, develop, and produce professional strategic response plans designed to help clients create and manage persuasive and effective solutions to problems and crises.
MSC 602(PS2) Branding & Comm  Design (8)
Students build on the rhetoric and persuasion skills developed in Project Sequence 1. Students make strategic decisions about visual communication based on information design best practices, industry conventions, research, and ethical awareness. Students are required to research and read extensive literature in visual communication theory and principles, learn industry-standard design software, produce and print materials through proper publication production practices, make ethical decisions about visualizing data, share findings through professional recommendation reports, and work directly with an organization to evaluate and consult with on visual branding and communication design.
MSC 603 (PS3) Organizational Strategy Assessment (8)
Students analyze the communication patterns of an organization to understand how organizational objectives can be better achieved. Students identify an organizational problem, research the daily interactions and relationships of organizational members, write a recommendation report, and present it to management. Each student researches and analyzes an organization’s leadership, structure, and culture to learn how each of these organizational dynamics enables and constrains effective communication. This organizational analysis will help students understand how communication facilitates or hinders work processes and provide the organization with an action plan to improve its current communications.
MSC 604 (PS4) Strategic Marketing Communication (8)
Students apply the principles and practices of Integrated Marketing Communication (IMC). Students establish IMC plans, segment target audiences, analyze current marketing trends, develop various strategies and tactics, create  realistic budgets, evaluate the effectiveness of marketing campaigns, and develop complete IMC plans for a business, non-profit, or government organization.
MSC 605 (PS5) Corporate Training and Capstone Project (8)
Students learn and apply instructional design principles and practices to build corporate training materials for a client. Students also create a professional portfolio of strategic communication work that serves as a capstone to the degree program.