2015-2016 Project-Based Master in Business Administration Courses

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MBA_PRJ_1.1 Negotiations and Conflict Resolution (1)
Student learners will understand the negotiation strategy, processes and outcomes.  Learners will find common ground between competing differences and commit others to a course of actions and decisions that enhance outcomes.

Competency Evaluated

Demonstrate professional communication and planning techniques.

MBA_PRJ_1.2 Salary Negotiation (1)
Student learners will understand more about the nature of negotiations.  Gain a broad intellectual understanding of the central concepts in negotiation.  Improve their ability to analyze the negotiation situation and learn how to develop a strategic plan so as to improve their ability to negotiate effectively.

Competency Evaluated

Select an appropriate strategy and tactics to complete successful negotiations.

MBA_PRJ_1.3 Internal Negotiation (1)
Student learners will improve their analytical abilities and capacity to understand and predict the behavior of individuals, groups, and organizations in competitive situations.  Learn how to evaluate the costs and benefits of alternative actions in the negotiation process.  Develop a toolkit of useful negotiation skills, strategies and approaches.

Competency Evaluated

Develop and prepare strategy and tactics to complete successful negotiations.

MBA_PRJ_1.4 Creativity and Competitive Advantage (1)
Student learners will discover multiple methods of generating creative alternatives, establishing contexts that foster creativity, and deciding which alternatives are best suited for each problem.  They will also learn the importance of developing an organization’s mission, vision, values and goals.

Competency Evaluated

Develop the mission, vision, values and goals of an organization.

MBA_PRJ_1.5 Internal Organization (1)
Student learners will understand what organizational resources and capabilities are most likely to contribute to sustainable competitive advantage.   They will also learn the four essential activities of an organization and how they are linked to business level strategy.

Competency Evaluated

Use appropriate analytical tools (quantitative and qualitative) to evaluate problems and solutions.

MBA_PRJ_1.6 External Environment (1)
Student learners will discover what forces external to the organization may affect the strategy and competitive advantage of the firm.  They will do research to determine the opportunities and threats to the well-being of the organization.

Competency Evaluated

Explain how social, legal, economic, political, and technological trends (SLEPT) affect the strategy development process.

MBA_PRJ_1.T Manage Teams for Performance (1)
Student learners will participate as part of a team project to identify an organizational opportunity to achieve specific results and lead appropriate change within the organization.

Competency Evaluated

Identify a team project to achieve specific results and help to facilitate appropriate change within the organization.

MBA_PRJ_1.F Developing a Business Strategy (1)
Student learners will develop a business level strategy and determine factors that will result in the success of that strategy.  Furthermore, they will recommend and defend proposals for how the company should move forward based on external and internal strengths, weaknesses, opportunities and threats.

Competency Evaluated

Evaluate personal and organizational performance using performance metrics, industry standards, and/or organizational goals.

MBA_PRJ_2.1 Data Analysis (1)
Student learners will use statistical and analytical techniques to interpret data and make strategic marketing recommendations.

Competency Evaluated

Interpret quantitative information to evaluate relevance, implications, and magnitude.

MBA_PRJ_2.2 Pricing Strategy (1)
Student learners will evaluate the factors that affect pricing decisions and analyze markets as a means of setting optimal prices.

Competency Evaluated

Select pricing decisions and strategic choices based on data analysis.

MBA_PRJ_2.3 Product Portfolio (1)
Student learners will create product portfolios and assess the competitive landscape to be able to develop effective positioning strategies.

Competency Evaluated

Analyze a company’s product mix and make strategic recommendations.

MBA_PRJ_2.4 Market Research (1)
Student learners will design, conduct, and analyze a survey to address key research questions and make strategic recommendations.

Competency Evaluated

Analyze and assess consumer attitudes and behaviors.

MBA_PRJ_2.5 Promotional Strategy (1)
Student learners will develop a CRM (Customer Relationship Management) proposal for a company and metrics that can be used to track performances.

Competency Evaluated

Analyze and recommend appropriate integrated marketing communications based on data analysis.

MBA_PRJ_2.6 Globalization (1)
Student learners will discuss how environmental factors influence marketing decisions, and process associated with companies moving their products to international markets.

Competency Evaluated

Analyze how major social, legal, economic, political, and technological (SLEPT) trends and events influence global firms and inform the strategy development process.

MBA_PRJ_2.T Team Management and Communication (1)
Student learners will demonstrate expertise in working within teams and developing effective oral and written communication skills.

Competency Evaluated

Demonstrate effective communication that illustrates clarity in ideas, reasoning, and content as part of a team project assignment.

MBA_PRJ_2.F Develop a Marketing Plan  (1)
Student learners will develop a marketing plan that demonstrates the understanding of the market and identify objectives that can create value for a company.

Competency Evaluated

Develop a strategic marketing plan based on competitive advantage.

MBA_PRJ_3.1 Organizational Performance Measures (1)
Student learners will develop SMART performance measures that support the vision and mission of the organization and identify metrics that determine value for key stakeholders, including:  shareholders, customers, employees and strategic partners.

Competency Evaluated

Support the vision/mission of an organization utilizing appropriate analytical tools (quantitative and qualitative).

MBA_PRJ_3.2 Lead Process Improvement (1)
Student learners will evaluate and create a process improvement plan for an existing organizational process and utilize key process evaluation tools that demonstrate continuous improvement and quality management on an organization’s production and distribution system.

Competency Evaluated

Demonstrate continuous improvement and quality management on an organization’s production and distribution system.

MBA_PRJ_3.3 Financial Analysis and Reporting (1)
Student learners will review the financial statements of an organization and evaluate the overall financial condition and organizational performance compared to the previous period.

Competency Evaluated

Examine the financial statements of an organization and compare the financial condition and performance of the organization with the previous fiscal or calendar period.

MBA_PRJ_3.4 Evaluate Financial Performance (1)
Student learners will determine why and how an organization creates value for its stakeholders and utilize key performance metrics to evaluate organizational performance for shareholders, customers, employees and strategic partners.|

Competency Evaluated

Evaluate why and how a firm creates value for its stakeholders using  financial performance measures.

MBA_PRJ_3.5 Industry Comparative Analysis (1)
Student learners will conduct a comparative analysis for an organization and its key competitors and evaluate how national and international influences affect overall organizational performance.

Competency Evaluated

Develop a comparative analysis for an organization within an industry context and address how national and international markets affect organizational performance.

MBA_PRJ_3.6 Developing a Financial Forecast (1)
Student learners will prepare forecasted financial statements and use these statements to analyze, compare, and select an appropriate project or opportunity and determine the best sources of capital to fund the project or opportunity.

Competency Evaluated

Create forecasted financial statements and use these statements to analyze, compare, and select the appropriate project or opportunity.

MBA_PRJ_3.T Lead Team Process Improvement (1)
Student learners will participate as part of a team project to identify an organizational opportunity to achieve specific results and lead appropriate change within the organization.

Competency Evaluated

Select and manage a team project to achieve specific results and help to improve organizational performance.

MBA_PRJ_3.F Develop a Financial Budget and Plan  (1)
Student learners will develop a financial plan, based on competitive advantage, to fulfill the vision/mission of an organization.

Competency Evaluated

Develop and implement a financial plan, based on competitive advantage, to fulfill the vision/mission or an organization.

MBA_PRJ_4.1 Managing in a Global Environment (1)
Student learners are required to demonstrate understanding of differences in cultural and global context from a management capacity and select strategies for addressing global cultures and norms.

Competency Evaluated

Compare and contrast differences in management and leadership based on cultural and global differences and perspectives.

MBA_PRJ_4.2 Leadership Evaluation (1)
Student learners will be required to evaluate the leadership style and communication ability of a leader from their personal experience.  Three analytical frameworks will be used to guide an in-depth analysis.

Competency Evaluated

Evaluate and identify the skills required for the leadership role within an organizational context.

MBA_PRJ_4.3 Ethics and Corporate Social Responsibility (1)
Student learners will examine ethical and social responsibility from an organizational perspective and evaluate overall company effectiveness from a personal, company and societal perspective.

Competency Evaluated

Differentiate between personal, ethical and corporate social responsibility within a particular organizational context.

MBA_PRJ_4.4 Corporate Structure (1)
Student learners will be required to analyze a company’s organizational structure, procedures and culture to develop an opinion of the company’s organizational effectiveness.

Competency Evaluated

Evaluate the effectiveness of organizational structure, procedures and culture relative to a company’s operational, tactical and strategic effectiveness.

MBA_PRJ_4.5 Analysis of Business Level Strategy (1)
Student learners will be required to identify and analyze a company’s current business level strategy and compare it with an example of a failed company strategy.

Competency Evaluated

Evaluate an organization’s competitive advantage relative to its mission and vision.

MBA_PRJ_4.6 Personal Leadership Improvement (1)
Student learners will be required to evaluate their own strengths and weaknesses as a leader.  Once the analysis is completed, develop a strategy for personal leadership development and improvement.

Competency Evaluated

Develop a strategy and plan for personal leadership development and improvement.

MBA_PRJ_4.T Strategy Implementation (1)
Student learners will work in a team as consultants to one of their employers.  The assignment is to find a project for that company that the team can develop a strategy and implementation plan to add value to the company.

Competency Evaluated

Assemble a team to effectively manage a team project that addresses organizational strategy and an implementation strategy that adds value to the organization.

MBA_PRJ_4.F Developing an Operating Plan  (1)
Student learners will develop an operating strategy that will be integrated as part of an overall business or commercial plan that supports the vision and mission developed by the learner.

Competency Evaluated

Develop and implement an operating strategy to support a business plan for an organization.

MBA_PRJ_5.1 Industry and Company Analysis (1)
Student learners will analyze industry trends in order to develop a concise proposal for a new business (or a substantial expansion of a current enterprise). Industry analysis includes market size and potential, relevant trends, and profiles of related industries; proposals outline unique qualifications and business rationale.

Competency Evaluated

Select relevant  information for purposes of developing a business plan or expansion of a current enterprise.

MBA_PRJ_5.2 Customer Analysis and Marketing Plan (1)
Student learners will analyze, define the value proposition of the firm and will profile the target customer at different levels (ideal customer and total addressable market).  Learners will also create marketing strategies and outline step-by-step implementation plans for creating value to attract and retain these customers.

Competency Evaluated

Develop a marketing strategy that supports the business plan or expansion of a current product or service for a current enterprise.

MBA_PRJ_5.3 Competitor Analysis and Strategic Response (1)
Student learners will analyze, define and profile the competitive landscape at different levels (direct and indirect competition).  Learners create strategies and outline step-by-step implementation plans for responding to competitive pressures.  Students analyze and potentially re-consider stated mission, vision, values, and goals in relation to the wider competitive landscape.

Competency Evaluated

Formulate recommendations that address issues that support organizational strategy and performance and respond to competitive threats and opportunities in support of a business plan or expansion of a current enterprise.

MBA_PRJ_5.4 Company Operations Plan (1)
Student learners identify key processes and operational inputs and outputs, business milestones, and operational priorities.  Learners outline specific steps to achieve operational efficiency and demonstrate understanding of organizational linkages and dependencies.  Learners also engage in project mapping and scenario planning.

Competency Evaluated

Develop recommendations, based on a comprehensive analysis, regarding the organization’s product and/or service in support of a business plan or expansion of a current enterprise.

MBA_PRJ_5.5 Company Financial Analysis and Plan  (1)
Student learners will apply critical financial concepts of literacy, reporting, analysis, performance and forecasting and apply these concepts in planning the financial operations of an organization.  Underlying assumptions and financial data in support of a sales forecast, cash budget and pro forma financial statements will be developed. Further, learners will identify sources of capital and consider time value of money when prioritizing financial milestones and making projections.

Competency Evaluated

Develop forecasted financial statements and use them to analyze, compare, and select appropriate actions in support of a business plan or expansion of a current enterprise.

MBA_PRJ_5.6 International Context Trip  (1)
Student learners will participate in an international context trip and demonstrate the ability to understand the complexity and interconnectedness of social, economic, cultural and political issues and trends in the global environment that affect the way international business is conducted.

Competency Evaluated

Develop an understanding of social, economic, cultural and political issues and trends in the global business environment.

MBA_PRJ_5.F Final Business Plan Presentation (1)
Student learners will create a professionally organized final business plan customized for potential investors or decision-makers; learners will present key aspects of the business plan to stakeholders in order to incorporate feedback into a final deliverable.  Learners will be prepared to make a formal presentation and to submit summaries of plans to competitions and external evaluators.

Competency Evaluated

Write and orally present, in a synchronous or asynchronous format, a professional business plan customized for potential stakeholders, investors and/or decision-makers.