Bachelors of Business Administration (BBA)

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Jerry Van Os, Program Chair

Faculty: Richard Chapman, Alison Mackey, Jerry Van Os and Christine Ye

The Bachelor of Business Administration is a competency-based degree completion program specifically designed for students who have completed an Associate’s Degree (A.A. or A.S.), the liberal education requirements at Westminster College, or a Letter of General Education Completion from a regionally accredited college or university.  The program is designed to offer flexibility for students and working professionals seeking degree completion.  The BBA program is:

  • Project-Based: a student completes a total of five project sequences designed and sequenced specifically to measure student learning and accomplishment.  Projects are designed to reflect real-world business applications and processes.  Each project sequence is designed to be completed within one semester, meaning that that the program can be completed in five semesters (approximately 20 months).
  • LowResidency: a student attends a two-day residency for each of the five project sequences. A student combines his or her professional experience and ability with learning experiences and resources delivered online to master program competencies.    Projects are then completed around a student’s personal and professional schedule, making degree completion more flexible and convenient.
  • Faculty Coached: a student worked directly with a full-time Westminster faculty member on an individual basis to provide for project guidance and feedback.  Faculty members evaluate completed student projects to determine if project competencies and student mastery of learning outcomes is sufficiently demonstrated.

Students completing all program and college requirements earn a Bachelor of Business Administration (BBA) degree from Westminster College.

Program Goals

A student completes the BBA program by demonstrating mastery of the following program goals and related competencies:

  • Communication.  Effectively communicate business concepts orally and in writing to faculty and business stakeholders.
  • Ethical decision-making.  Demonstrate an understanding of various ethical perspectives and use ethical and legal frameworks for decision-making.
  • Critical thinking.  Develop skills to analyze and solve complex managerial problems.
  • Leadership and collaboration.  Demonstrate how individual and group leadership contributes to organizational goals and outcomes.
  • Strategic perspective.  Demonstrate the cultural, legal, economic and geo-political forces that impact business strategies within national and international contexts.
  • Organizational performance.  Analyze and use accounting and financial information to articulate organizational performance for various stakeholders.
  • Market execution.  Identify and understand markets for an organization’s goods and services, apply the activities that make up the value chain for those goods and services, and employ appropriate methodologies and techniques for ensuring product/service quality and speed to market.

Admissions and Financial Aid

A student is admitted to the program on a rolling basis, with new cohorts beginning the program in August, January and May of each academic year.

Admission to the Bachelor of Business Administration requires the submission of the following materials to the Office of Admissions for admission evaluation:

  1. A completed application with a $50 application fee.
  2. Official transcripts from all colleges and universities attended, providing evidence of an associate’s degree (A.A. or A.S.) from a regionally accredited college or university or international college or university.  Students with 64 or more credit hours and a Letter of General Education Completion, or equivalent, from a regionally accredited Utah college or university will also be considered.
  3. Resume detailing academic and work experience.  Relevant work experience can be paid employment, volunteer work for non-profit organizations, military service or a combination of the above.
  4. One reference letter, typed on letterhead from a supervisor, manager, professor, or other professional source in support of the students’ ability to be successful in a low-residency, project-based degree completion program.

In certain cases an interview with an admissions or program representative may be required prior to admissions.  When the application materials are complete, the application is reviewed by a committee and admission decisions are reported to the student.  The application process can also be completed online by visiting the admissions website.

A student entering the program is given the equivalent of 64 credit hours for an associate’s degree (A.A. or A.S).

In certain cases, a student may be allowed entry into the program and to begin working on project sequences even though they have not yet completed their associate degree, provided a plan for associate degree completion is approved by the College as evidenced by enrollment in required online courses, completion of a prior learning assessment portfolio or completion of approved transfer courses.  Students will be required to complete remaining associate degree requirements by the time the student has completed the second project sequence (at the end of the second semester).  If the student has not completed the associate degree at that point, he or she will be required to finish all remaining associate degree requirements before starting project sequence three.

A student enrolled in this program is eligible for federal financial aid programs as described in the financial aid section of the this catalog.  A student is not eligible for institutional aid programs.  To be eligible for federal financial aid, a student must maintain enrollment and satisfactory progress as described.  A student can also elect to participate in alternative loan programs as long as eligibility requirements are met.  Please contact the student support staff for specific information about financial aid.

Program Costs

The cost of the entire program is fixed as long as the student is making academic progress.  The tuition price includes all learning resources and feeds.  Students with extenuating circumstances can adjust their pace when necessary by communicating with the student support staff.  Students who decide to withdraw from the program entirely must notify the student support staff immediately.

Satisfactory Progress Policy

A student is required to maintain satisfactory progress in the program in order to receive Title IV federal financial aid funds.  For more information, students should consult the financial aids office.

Degree Requirements

The Projects

The program consists of five project sequences which must be completed at Westminster College.  Each of the project sequences consists of several project assignments and an integrative project.  The projects are to be completed in the order specified.  A student completes all projects to demonstrate mastery of the program learning goals and competencies.  Before starting a project sequence, a student meets with his or her Project Coach to assess which learning experiences should be used to help the student complete the projects, given the student’s prior life and/or professional experience. The student is given access to a set of rubrics, which explain how the project will be evaluated upon its completion. A student can use this rubric to self-assess the project before submission.  When a project sequence is successfully completed, the student can begin the next project sequence.

Faculty Coaching

To help students in the program, full-time faculty members (Coaches) are specifically assigned to assist in learning and in project assessment.  Students and faculty interact regularly on an individual basis to facilitate learning and mastery of competencies. Each project sequence has a faculty coach who assists the student in learning experiences and in project completion and evaluation.  Each student also has access to student support staff to assist with registration, billing, financial aid, project submission, technology systems, and any other questions about the program.  A student is encouraged to utilize these resources whenever needed throughout the duration of the program.

Grading/Assessment Systems

When a student has completed a project, work is submitted to the Faculty Coach for evaluation according to the established project rubrics and learning outcomes. A student is given one of three assessments for each of the competencies related to the project assignment and for the overall project evaluation:

  • Exceeds project competencies,
  • Mastery of project competencies, or
  • Does Not Meet on project competencies.

In all cases, the student is given substantial feedback by the Project Coach on project performance.  In the case that an assessment of “Does Not Meet” is given, the student is allowed to use additional learning resources and value-added coaching feedback in order to resubmit the project assignment for additional evaluation.

For grading equivalency and transcript reporting, an “Exceeds” is equivalent to a letter grade of “A” and “Mastery” is equivalent to a letter grade of “B”.

Residencies

Each project sequence includes an optional two-day on-campus residency period.  The purpose of the residencies includes the following:

  • Establish relationships between coaches and students.
  • Communicate expectations on project assignments and competencies to be evaluated.
  • Facilitate higher levels of performance in competencies that are mapped across project assignments and project sequences.
  • Develop community building and networking for students.

Applied Learning Experiences

Applied learning projects are utilized to help the student master the knowledge related to specific competencies and learning goals as they related to specific project assignments. All of the learning resources associated with applied projects can be accessed from the course management website.    Learning resources augment a student’s knowledge and can be engaged on an as-needed basis by the student.  A student is strongly encouraged to consult with his or her Project Coach as they are working on projects to figure out which sets of learning resources are most useful, given the student’s background and experience.  All learning resources can be accessed by all students, even if a student is completing a later project, in order to revisit and review specific techniques and knowledge.

Academic Progress

A student can complete the requirements of the BBA program within five semesters.  A student who, for whatever reason, does not enroll for two consecutive semesters or demonstrates satisfactory progress, must request reinstatement in the program, and will be subject to the tuition charges currently in effect.  While students may manage their time during the semester to meet their personal and professional commitments, each project sequence must be completed within a semester.  If, at the end of the semester, the project sequence is not completed or satisfactory progress requirements are not met, student may jeopardize their financial aid eligibility for subsequent semesters.  Staying in constant contact with the student support staff and project coach helps to avoid potential financial aid and matriculation issues.

If a student, because of personal and professional life commitments, needs to take a semester off, they can do so by communicating with the student support staff.  If students take two full semesters off without communicating with the student support staff, they may be withdrawn from the program and require readmission to be reinstated back into the BBA program.

Academic Suspension

A student who is unable to demonstrate mastery of the competencies of a particular project sequence after two full attempts will be asked to meet with their Project Coach.  The Project Coach will work with the student to develop a realistic plan to identify those barriers that inhibit the student’s successful performance.  This plan will then be engaged and the student will be given one additional attempt at completion.  If the student is still unable to complete the project, the student may be suspended from the BBA program.

A student who is suspended from the program may reapply for admission after two semesters.  A personal interview will be required before readmission is allowed, and if readmitted, the student will be able to reenter the program at the current year’s tuition rate.  The student will work with his or her Project Coach to develop a specific progress plan.  As long as the student fulfills the terms of the performance plan, the student will be allowed to complete the remaining program requirements.

Academic Standards

Faculty members in the Bill and Vieve Gore School of Business have developed the following academic standards to support the mission and goals of the BBA program. The standards are presented here to help the student understand their responsibilities as a student in the program:

  • A student should always be familiar with project requirements and assignment guidelines.  The student should take every opportunity to consult with his or her Project Coach and the student support staff to receive clarification when needed.
  • Collaboration is encouraged to enhance depth of learning; all submitted work, however, must be the original work of the student.
  • A student should always be respectful of faculty, staff, and other students in the program.
  • The program is designed to be academically rigorous, intellectually challenging, and real-world application oriented as demonstrated by mastery of competencies and learning outcomes.
  • Plagiarism is a serious offense in academic and business settings and a violation of the college’s academic policy.  A student who violates the academic honesty policy may be suspended from the program.

Graduation Requirements

A candidate for graduation must consult the student support staff at the beginning of project sequence three.  The student support staff will assist the student in completing an application for graduation for the next graduation period, depending on the actual date of the application.  To be eligible for graduation, a student must satisfy the following conditions:

  • Completed an associate’s degree (A.A or A.S), or its equivalent from a regionally accredited college or university.
  • Completed 124 credit hours.
  • Completed each project sequence with a minimum evaluation of “Mastery” on all project assignments.
  • Submit an e-portfolio that demonstrates evidence of college-wide and program learning goals, including a final reflection.
  • Students will complete the Major Field Test in Business administered by the Educational Testing Service (ETS), during Project Sequence 5 Residency.

A student should consult with the assigned project coach or the student support staff regarding graduation requirements.

BBA Program Requirements: 

 
Requirement Description
 
Credit Hours
 
SEQUENCE 1: PROFESSIONAL DEVELOPMENT
12
Semester 1 
Project 1.1:  My Project and Program  Plan (2)
Project 1.2:  My Ethical Perspective (2)
Project 1.3:  My Organization (2)
Project 1.4:  Balanced Scorecard Analysis (2)
Project 1.5:  External Environment (2)
Project 1.F:  CEO for a Day (2)
SEQUENCE 2: COMPETITIVE ANALYSIS
12
 Semester 2
Project 2.1: Consumer Profile           (2)
Project 2.2: Product and Price         (2)
                Project 2.3:  Brand Personality Survey           (2)
                Project 2.4: Targeting and Segmentation (2)
                Project 2.5: Tactical Execution        (2)
                Project 2.F   Global Consciousness    (2)
SEQUENCE 3: ENTERPRISE PERFORMANCE
12
Semester 3
Project 3.1: Balanced Scorecard Implem. (2)
Project 3.2: Systems Analysis and Design    (2)
Project 3.3: Preparing a Feasibility Study   (2)
Project 3.4: Company Financial Analysis    (2)
Project 3.5: Industry Financial Analysis      (2)
Project 3.F: Finc. Forecasting & Budgeting   (2)
SEQUENCE 4: STRATEGY AND LEADERSHIP
12
Semester 4
Project 4.1: The Mission Statement         (2)
Project 4.2: Industry Analysis                   (2)
Project 4.3: Internal Company Analysis     (2)
Project 4.4: External Analysis             (2)
Project 4.5: Exec. Leadership & Team Eval. (2)
Project 4.F   Bus. Level Strategy & Sustainability(2)
SEQUENCE 5: BUSINESS/COMMERCIAL PLAN
12
Semester 5
Project 5.1: Industry & Company Analysis   (2)
Project 5.2: Customer Analysis Marketing Plan (2)
Project 5.3: Comp. Analysis Strat Response (2)
Project 5.4: Company Operations Plan   (2)
Project 5.5: Financial Plan                (2)
Project 5.F: Business Plan, Publ.,  Present. (2)
Students will complete the Major Field Test in Business administered by the Educational Testing Service (ETS), during Project Sequence 5 Residency.
TOTAL HOURS FOR THE BACHELOR OF BUSINESS ADMINISTRATION MAJOR (BBA)
 
 
60
 
 

*Students who have completed the project-based BBA at Westminster only need to complete 30 hours in the project-based MBA.

Accelerated Project-Based MBA Program

Students who complete the project-based BBA program are pre-admitted to the Project-Based Master of Business Administration (MBA) program offered by the Bill and Vieve Gore School of Business. Students can complete the MBA program in five semesters (20 months) and 30 semester credits.

Program Requirements Accelerated BBA to PMBA

 
Requirement Description
 
 
Credit Hours
 
 
SEQUENCE 1: STRATEGIC LEADERSHIP
6
Semester 1 
Project 1.1: Negotiations & Conflict Resolution    (1.0)
Project 1.2: Salary Negotiation               (1.0)
Project 1.3: Internal Negotiation     (1.0)
Project 1.5: Internal Organization     (1.0)
Project 1.6: External Environment     (1.0)
Project 1.T: Manage Teams Improve Org. Perf. (1.0)
SEQUENCE 2: CONSUMERS IN THE MARKET
7
 Semester 2
Project 2.1: Data Analysis     (1.0)
Project 2.2: Pricing Strategy     (1.0)
Project 2.3: Product Portfolio     (1.0)
Project 2.4: Market Research     (1.0)
Project 2.5: Promotional Strategy     (1.0)
Project 2.6: Globalization     (1.0)
Project 2.T: Manage Teams Improve Comm.  (1.0)
SEQUENCE 3: ENTERPRISE PERFORMANCE
7
Semester 3
Project 3.1: Developing Org. Performance Measures & Outcomes    (1.0)
Project 3.2: Lead Process Improvement     (1.0)
Project 3.3: Financial Analysis and Reporting     (1.0)
Project 3.4: Evaluate Financial Performance     (1.0)
Project 3.5: Industry Comparative Analysis     (1.0)
Project 3.6: Developing a Financial Forecast     (1.0)
Project 3.T: Manage Teams Improve Org. Performance (1.0)
SEQUENCE 4: IMPLEMENTING STRATEGY
7
Semester 4
Project 4.1: Managing in a Global Environment     (1.0)
Project 4.2: Leadership Evaluation     (1.0)
Project 4.3: Ethics & Corporate Social Responsibility    (1.0)
Project 4.4: Corporate Structure     (1.0)
Project 4.5: Analysis of Bus. Level Strategy     (1.0)
Project 4.6: Personal Leadership Improvement (1.0)
Project 4.T: Strategy Implementation     (1.0)
SEQUENCE 5: BUSINESS PLANNING
3
Semester 5
Project 5.1: Industry and Company Analysis     (1.0)
Project 5.6: International Context Trip     (1.0)
Project   5.F:    Final Business Plan Creation, Publication, & Presentation    (1.0)
Students will complete the Major Field Test in Business administered by the Educational Testing Service (ETS), during Project Sequence 5 Residency.
 
TOTAL HOURS FOR THE ACCELLERATED PROJECT-BASED MASTER OF BUSINESS ADMINISTRATION PROGRAM (PMBA)
 
 
30
 
 
*Students who have completed the project-based BBA at Westminster only need to complete 30 hours in the project-based MBA.