Marketing (MKTG)

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Brian Jorgensen, Division Chair

Faculty: Brian Jorgensen, Nancy Panos Schmitt, Christine Ye

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing.

Program Goals

The Marketing major is designed to prepare students to deliver marketing results in a variety of organizations. The purposes of the major are to ensure that students (1) understand the field of marketing, (2) master the fundamental marketing principles and tools necessary to assure success as marketers. Students majoring in Marketing can:

  • Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns.
  • Demonstrate effective selling skills.
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making.
  • Prepare a successful marketing plan for changing environments.

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework. Students are also required to complete the ETS Major Field Test in Business before they are eligible to graduate.

Students must meet the college-wide graduation requirements in addition to the Marketing major:

  • 124 total hours
  • 30 upper division hours
  • Liberal education distribution

Undergraduate Business Core

Requirement Description
Credit Hours Prerequisites
Lower Division Business Courses 30*
ACCT 213 Accounting Principles (4)—offered fall, spring, and summer
ECON 253 Elementary Macroeconomics, LE* (4)—offered fall, spring, and summer
ECON 263 Elementary Microeconomics (4)—offered fall, spring, and summer ECON 253 (LE); MATH*141 OR MATH*143 (LE)
IRM 200 Principles of Information Resource Management*** (4)—offered fall, spring, and summer co-requisite: MATH 150 (LE)
MATH*141 OR MATH*143 College Algebra, LE** (4)—offered every semester MATH 105 or placement test
MATH 150 Elementary Statistics, LE** (4)—offered every semester MATH 105 or placement test
MGMT 230 Business Quantitative Methods*** (3)—offered fall, spring, and summer MATH*141 OR MATH*143 (LE), 150 (LE)
PHIL 206  Introduction to Ethics, LE * (3)
Upper Division Business Courses 20
FINC 300 Business Finance (4)—offered fall, spring, and summer ACCT 213; ECON 253 (LE), 263; IRM 200; MATH*141 OR MATH*143 (LE), MATH 150 (LE)
MGMT 305 Principles of Management (4)—offered fall, spring, and summer MATH*141 OR MATH*143 (LE)
MGMT 325 Business and Employment Law (4)—offered fall and spring
MGMT 475 Strategy in Global Management**** (4) senior standing; see course description
MKTG 300 Principles of Marketing (4)—offered fall, spring, and summer MATH*141 OR MATH*143 (LE)
TOTAL REQUIRED HOURS 50

Notes:
* Students taking these courses as part of LE can double count these courses.
** Only one of MATH*141 OR MATH*143 and MATH 150 will count toward LE, but both are required. Students may be required to take both, based on math placement exams.
*** IRM 200 and MGMT 230 may be taken in the same semester as co-requisites.
**** In certain majors, Senior Seminar may substitute for MGMT *475

Bachelor of Science in Marketing

Requirement Description
Credit Hours Prerequisites
I. Undergraduate Business Core 50
Please refer to Undergraduate Business Core for requirements.
II. Requirements 22
MKTG 303 Professional Selling (4)—offered fall and spring MKTG 300
MKTG 338 Advertising (4)—offered fall MKTG 300
MKTG 435 Marketing Research and Planning (4)—offered spring MKTG 300, MATH 150 (LE); junior/
senior standing, or consent of instructor
MKTG 490 Senior Seminar in Marketing (2)—offered spring MKTG 300; MKTG 338, or consent of instructor
Eight hours of electives are required from the following:
MKTG 340 International Marketing (4)—offered fall and spring MKTG 300
MKTG 412 Special Topics (2) – offered by arrangement
MKTG 420 Consumer Behavior (4)—offered spring MKTG 300
COMM 326 Introduction to Web Writing and Design (4)
Or other upper division electives as approved by advisor
III. Practice/Experience Courses 2–4
MKTG 440* Internship (2–4)
or
MKTG 300; junior/senior standing, see course description
MKTG 441* Practicum (4)—offered spring
or
MKTG 300; MATH 150 (LE); junior/
senior standing
MKTG 442* Professional Portfolio (2)- offered by directed study only.  Please see Practice/Experience Director MKTG 300; junior/senior standing, see course description
*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.
TOTAL HOURS FOR THE B.S. MARKETING PROGRAM 74–76

Note: All students must complete 124 hours of coursework to graduate, 30 hours of which must be upper division (300 level or above). Students may need to take other courses to complete the college hours requirement.

Bachelor of Arts in Marketing

Requirement Description
Credit Hours Prerequisites
I. Undergraduate Business Core 50
Please refer to Undergraduate Business Core for requirements.
II. Bachelor of Arts Requirements 12
Students completing the Bachelor of Arts option (B.A.) must complete either:
a. A declared academic minor other than a Business minor; or
b. Twelve credit hours of a single foreign language; or
c. Eight credit hours of a single foreign language, and either:
  • four credit hours of a Westminster May term study/cultural international experience, or
  • four credits of an international study tour transferred from an accredited college or university.
See Foreign Language Requirement for equivalencies, AP and CLEP credit policy.
III. Upper Division Required Courses 23
MKTG 303 Professional Selling (4)—offered fall and spring MKTG 300
MKTG 338 Advertising (4)—offered fall MKTG 300
MKTG 435 Marketing Research and Planning (4)—offered spring MKTG 300, MATH 150 (LE); junior/
senior standing, or consent of instructor
MKTG 490 Senior Seminar in Marketing (2)—offered spring MKTG 300; MKTG 338 or consent of instructor
Four hours of electives are required from the following:
MKTG 340 International Marketing (4)—offered fall and spring MKTG 300
MKTG 412 Special Topics (2)—offered by arrangement
MKTG 420 Consumer Behavior (4)—not offered in 2014-15 MKTG 300
MKTG 450 New Product Development (4)—not offered in 2014-15 MKTG 300, MGMT 305
Or other upper division electives as approved by advisor
IV. Practice/Experience Courses 2–4
MKTG 440* Internship (2–4)—offered fall, spring, and summer
or
MKTG 300; junior/senior standing, see course description
MKTG 441* Practicum (4)—offered spring
or
MKTG 300; MATH 150 (LE); junior/
senior standing
MKTG 442* Professional Portfolio (2) offered by directed study only.  Please see Practice/Experience Director MKTG 300; junior/senior standing, see course description
*Note to transfers: all internships (440) must be taken at upper division level. For transfer of credit for 441 or 442, please see the Practice Experience Coordinator.
TOTAL HOURS FOR THE B.A. MARKETING PROGRAM 82–84

Recommended Plan of Study

Fall Semester Spring Semester
Freshman Year ECON 253
MATH 141 OR MATH*143
Language I (B.A.)
PHIL 206
MATH 150
Language II (B.A.)
Sophomore Year ACCT 213
Language III (B.A.)
ECON 263
IRM 200
MKTG 300
MGMT 230
Junior Year MKTG 303*
MGMT 305
FINC 300
MKTG 303*
MKTG 303*
MKTG 325
MKTG Elective
MKTG 303 taught both semesters*
Senior Year MKTG 338
MGMT 475
MKTG Elective (B.S.)
MKTG 435
MKTG 490
MKTG 440/441/442

Note:
*MKTG 303 are taught both fall and spring semesters