Master of Strategic Communication
MSC - Master of Strategic Communication
MSC-610.1: Persuasive Communication (Credit: 1)
Learners evaluate the effectiveness of communication artifacts in real applied contexts.
MSC-610.2: Communication Problems (Credit: 1)
Learners analyze and evaluate a public relations problem for an organization as well as the strategic response.
MSC-610.3: Communication Strategy (Credit: 1)
Learners structure a strategy for improving public relations responses to specific organizational communication problems.
MSC-610.4: Comm Review & Revision (Credits: 2)
Learners engage in a document review and revision process with peers.
MSC-610.5: Comm Recommend & Reflections (Credits: 2)
Learners prepare and present communication ideas and summaries to clients.
MSC-610.R: Project 1: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-610.T: Project 1: Team Project (Credit: 1)
Learners collaboratively work as part of a team to solve a communication problem for a client.
MSC-611.1: Rhetorical Theory (Credits: 3)
Learners evaluate the rhetorical effectiveness of communication artifacts in applied contexts, including public relations contexts.
MSC-611.2: Public Relations Strategies (Credits: 3)
Learners analyze and evaluate a public relations problem for an organization as well as the strategic response. Learners structure a strategy for improving public relations responses to specific communication problems.
MSC-611.R: Project 1: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-611.T: PR Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.
MSC-620.1: Visual Literacy (Credit: 1)
Learners research the current status of visual literacy, its relevance, challenges, and implications then report on their findings.
MSC-620.2: Visualizing Data (Credit: 1)
Learners analyze visualized data for issues in clarity, concreteness, and ethics and develop recommendations and designs for improvement.
MSC-620.3: Communication Anaylsis (Credit: 1)
Learners identify the most critical visual commmunication components in a content strategy plan and develop a consulting template for analyzing an organization's visual communication and branding.
MSC-620.4: Strategy Recommendations (Credit: 1)
Learners will use a visual communication analysis template to evaluate and provide recommendations for an organization.
MSC-620.5: Identify Branding (Credits: 2)
Learners identify a strategy for marketing and branding themselves and develop professionally designed collateral materials to do so.
MSC-620.R: Project 2: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-620.T: Project 2: Team Project (Credits: 2)
Learners work collaboratively with a client to develop a visual communication and branding guide; learners research, design, and present the guide and materials to the client.
MSC-621.1: Visual Communication Theory and Practice (Credits: 3)
Learners research contemporary visual communication theories and applications.
MSC-621.2: Visual Identity and Brand Strategy (Credits: 3)
Learners work with client to research, evaluate, and provide recommendations for visual identity and brand strategy.
MSC-621.R: Project 2: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-621.T: Brand Strategy Team Project (Credits: 2)
Learners collaborate in team to work with a client on brand strategies and visual identities.
MSC-630.1: Problem Identification (Credit: 1)
Learners act as consultants to an organization to strategically solve an organizational communication problem.
MSC-630.2: Data Collection (Credit: 1)
Learners analyze an organization using qualitative research methods to assess an organizational problem's sources, impacts and implications.
MSC-630.3: Data Analytics (Credit: 1)
Learners quantify collected data from organizational assessment to draw conclusions and develop a report for faculty.
MSC-630.4: Effective Presentations (Credit: 1)
Learners structure and present organizational assessment results and recommendations to faculty to solve an organizational problem.
MSC-630.5: Recommendations Report (Credits: 2)
Learners develop a final report summarizing their research and strategic recommendations to solve the organization's communication problems.
MSC-630.6: Strategic Reflection (Credit: 1)
Learners use reflective methods to evaluate their personal leadership style and practices and to develop a plan for improving performance.
MSC-630.R: Project 3: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-630.T: Project 3: Team Project (Credit: 1)
Learners collaboratively work as part of a team to analyze an organization for a client.
MSC-631.1: Org Comm Research (Credits: 3)
Learners act as consultants to an organization to strategically solve an organizational communication problem. Learners analyze an organization using qualitative research methods to assess an organization's communication problems.
MSC-631.2: Org Comm Strategy (Credits: 3)
Learners quantify collected data from organizational assessment to draw conclusions and develop a report. Learners analyze, structure, and present organizational assessment results and recommendations to solve an organizational problem.
MSC-631.R: Project 3: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-631.T: Org Comm Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.
MSC-640.1: Communication Effectiveness (Credit: 1)
Learner analyzes three different integrated marketing communications (IMC) plans to evaluate standard conventions and persuasive strategies.
MSC-640.2: Situational Analysis (Credit: 1)
Learner identifies a company, product, or service from which an IMC plan can be developed. Once identified, learner performs extensive analysis to determine conditions that may affect the marketing of the selected product or service.
MSC-640.3: Target Market Analysis (Credit: 1)
Learner analyzes current and potential customers to identify key characteristics and preferences (demographics, psychographics, and behavioristics). From this analysis, the learner segments the market into specific consumer groups.
MSC-640.4: Strategies and Tactics (Credit: 1)
Learner develops objectives, strategies, and tactics that can be used to market the selected product.
MSC-640.5: Collateral Materials (Credit: 1)
Learner creates collateral materials that can be used in the execution of the communications marketing plans such as brochures, videos, and websites.
MSC-640.6: Evaluation Plan (Credit: 1)
Learner creates evaluation methodologies and develops instruments to measure the effectiveness of marketing communications strategies and tactic.
MSC-640.7: Complete IMC Plan (Credit: 1)
Learner develops a complete IMC plan and presents it to a client.
MSC-640.R: Project 4: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-640.T: IMC Team Project (Credit: 1)
Learner collaborates with members of a team to develop a complete IMC plan for a company, product, or service.
MSC-641.1: Integrated Marketing Theory & Research (Credits: 3)
Learners evaluate and research current trends and best practices in integrated marketing communications. Learners become familiar with research methods involved in the development of integrated marketing communications plans.
MSC-641.2: Marketing Comm Strategy & Campaign Man. (Credits: 3)
Learners work with a client to develop an integrated marketing communication plan and campaign management strategy.
MSC-641.R: Project 4: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-641.T: IMC Team Project (Credits: 2)
Learners collaborate in a team with a client to build an integrated marketing communications plan.
MSC-650.1: Analysis (Credit: 1)
Learners research audience and purpose of professional portfolio and determine a scope and implications of the portfolio.
MSC-650.2: Design (Credit: 1)
Learners develop a strategic design and content development plan that shows awareness of usability, user-experience, SEO, and design.
MSC-650.3: Production (Credits: 2)
Learners build a professional portfolio using industry standard software and processes.
MSC-650.4: Presentation (Credits: 2)
Learners present a final portfolio in a professional, digital/oral presentation.
MSC-650.R: Project 5: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-650.T: Project 5: Team Project (Credits: 2)
Learners collaborate with an international NGO on content strategy and development plans deemed important for the organization and travel to the country where the organization works to present their work.
MSC-651.1: Capstone Research (Credits: 3)
Learners do primary and secondary research toward a capstone project. Emphasis is on project management planning and project development.
MSC-651.2: Capstone Production (Credits: 3)
Learners create, revise, and present a capstone project based on research. Emphasis is on analysis, synthesis, and evaluation of data.
MSC-651.R: Project 5: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-651.T: Capstone Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.