Master of Strategic Communication (MSC) Courses
MSC - Master of Strategic Communication (MSC) Courses
MSC-611.1: Rhetorical Theory (Credits: 3)
Learners evaluate the rhetorical effectiveness of communication artifacts in applied contexts, including public relations contexts.
MSC-611.2: Public Relations Strategies (Credits: 3)
Learners analyze and evaluate a public relations problem for an organization as well as the strategic response. Learners structure a strategy for improving public relations responses to specific communication problems.
MSC-611.R: Project 1: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-611.T: PR Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.
MSC-621.1: Visual Communication Theory and Practice (Credits: 3)
Learners research contemporary visual communication theories and applications.
MSC-621.2: Visual Identity and Brand Strategy (Credits: 3)
Learners work with client to research, evaluate, and provide recommendations for visual identity and brand strategy.
MSC-621.R: Project 2: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-621.T: Brand Strategy Team Project (Credits: 2)
Learners collaborate in team to work with a client on brand strategies and visual identities.
MSC-631.1: Org Comm Research (Credits: 3)
Learners act as consultants to an organization to strategically solve an organizational communication problem. Learners analyze an organization using qualitative research methods to assess an organization's communication problems.
MSC-631.2: Org Comm Strategy (Credits: 3)
Learners quantify collected data from organizational assessment to draw conclusions and develop a report. Learners analyze, structure, and present organizational assessment results and recommendations to solve an organizational problem.
MSC-631.R: Project 3: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-631.T: Org Comm Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.
MSC-640.T: IMC Team Project (Credit: 1)
Learner collaborates with members of a team to develop a complete IMC plan for a company, product, or service.
MSC-641.1: Integrated Marketing Theory & Research (Credits: 3)
Learners evaluate and research current trends and best practices in integrated marketing communications. Learners become familiar with research methods involved in the development of integrated marketing communications plans.
MSC-641.2: Marketing Comm Strategy & Campaign Man. (Credits: 3)
Learners work with a client to develop an integrated marketing communication plan and campaign management strategy.
MSC-641.R: Project 4: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-641.T: IMC Team Project (Credits: 2)
Learners collaborate in a team with a client to build an integrated marketing communications plan.
MSC-651.1: Capstone Research (Credits: 3)
Learners do primary and secondary research toward a capstone project. Emphasis is on project management planning and project development.
MSC-651.2: Capstone Production (Credits: 3)
Learners create, revise, and present a capstone project based on research. Emphasis is on analysis, synthesis, and evaluation of data.
MSC-651.R: Project 5: Residency (Credits: 0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC-651.T: Capstone Team Project (Credits: 2)
Learners collaboratively work as part of a team to solve a communication problem for a client.