Marketing
Faculty: Brian Jorgensen, Michael Keene (chair), Nancy Panos Schmitt
Program Goals
Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing. The Marketing major is designed to prepare students to deliver marketing results in a variety of organizations. The major will ensure that students (1) understand the field of marketing and (2) master the fundamental marketing principles and tools necessary to assure success as marketers. Students completing majors in Marketing can:
- Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns.
- Demonstrate effective selling skills.
- Use a variety of quantitative and qualitative market research methods for marketing decision-making.
- Prepare a successful marketing plan for changing environments.
Program Requirements
To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework. Students are also required to complete the ETS Major Field Test in Business before they are eligible to graduate. Exceptions may be considered by program chair when relocation or other conditions make completion of the test impractical.
Students must meet the college-wide graduation requirements in addition to the Marketing major:
- WCore or Honors College requirements
- 30 upper division hours
- 124 total hours
Undergraduate Business Core
Students in all business majors, including marketing, complete a common undergraduate core designed to develop skills in all functional areas of business.
There are two components to the common undergraduate core: the lower-division requirements, and the upper-division requirements. Since many of the lower-division core requirements are prerequisites for upper-division core requirements, students should work to complete lower-division courses early in their programs. Upper-division core requirements should be taken when prerequisites are met. Prerequisites are noted in the table below.
| REQUIREMENT DESCRIPTION | CREDIT HOURS | PREREQUISITES | |
| I. Core Lower Division Courses | 25 | ||
| ACCT 213 | Financial Accounting (3) | BUSI 102* or BUSI 101A and BUSI 101B | |
| BUSI 101A | Business Fundamentals I: Communicating (3) | ||
| BUSI 101B | Business Fundamentals I: Calculating (3) | MATH 101 or above | |
| BUSI 101C | Business Fundamentals 1: Company Lab (0) | ||
| BUSI 200 | Applied Business Math and Modeling (3) | BUSI 102* or BUSI 101A and BUSI 101B | |
| BUSI 225 | Business Law and Ethics (3) | BUSI 102* or BUSI 101A and BUSI 101B | |
| ECON 253 | Elementary Macroeconomics (3) | MATH 101 or above | |
| ECON 263 | Elementary Microeconomics (3) | MATH 101 or above | |
| Choose one of the following courses: | |||
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| II. Core Upper Division Courses | 23-25 | ||
| ACCT 313 | Managerial Accounting (3) | ACCT 213 | |
| BUSI 300 | Information Technology (3) | BUSI 200 | |
| BUSI 350 | Business Fundamentals II: Integrative Core (2) The ETS exam is administered in BUSI 350. For ETS information, click here | ACCT 313; BUSI 225, 300; DATA 150 or 220; ECON 263; FINC 300; MGMT 305, MGMT 309; MKTG 300. | |
| BUSI 440 or BUSI 441 or BUSI 442 |
Business Fundamentals III: Internship (1-8) Business Practicum (2-4) Business Portfolio (2) |
BUSI 350, junior or senior standing, and signed approval from the Practice/Exp Director. | |
| (Transfer students must complete a min. of 15 Westminster credit hours or obtain permission
of instructor prior to completing an internship for credit.) All business majors are required to complete BUSI 440 or BUSI 441 or BUSI 442. |
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| FINC 300 | Business Finance (3) | BUSI 200 and ACCT 213 | |
| MGMT 305 | Principles of Management (4) | BUSI 102* or BUSI 101A and BUSI 101B | |
| MGMT 309 | Operations Management (3) | BUSI 200 | |
| MKTG 300 | Principles of Marketing (3) | BUSI 102* or BUSI 101A and BUSI 101B | |
| TOTAL REQUIRED HOURS | 48-50 | ||
*BUSI 102, Business Fundamentals I for Transfer Students, is only an option for transfer students or student majoring in arts administration; all other students should take BUSI 101A/BUSI 101B.
Bachelor of Science in Marketing
| REQUIREMENT DESCRIPTION | CREDIT HOURS | PREREQUISITES |
| I. Undergraduate Business Core | 48-50 | |
| Please refer to Undergraduate Business Core for requirements. | ||
| II. Requirements | 12 | |
| MKTG 303 Professional Selling (4) | MKTG 300 | |
| MKTG 428 Advertising (4) - offered fall | MKTG 303 | |
| MKTG 435 Marketing Research and Planning (4) - offered spring | MKTG 300 and DATA 150 or 220; senior standing | |
| III. Electives | 8 | |
| Choose eight hours of elective coursework from the following: | ||
| COMM 326 Introduction to Web Writing and Design (4) | ||
| MGMT 400 Global Business Strategy (4) - offered spring | MGMT 305 or MKTG 300 | |
| MKTG 305 Entrepreneurial Marketing - (2) (not available as an elective for Entrepreneurship minors) | ||
| MKTG 412 Special Topics in Marketing (1-4) | ||
| MKTG 420 Consumer Behavior (4) - offered fall | MKTG 300 | |
| Or other upper division electives as approved by advisor | ||
| IV. Senior Capstone | 4 | |
| MKTG 490 Senior Seminar in Marketing (4) - offered spring | MKTG 428 | |
| TOTAL HOURS FOR THE B.S. MARKETING PROGRAM | 72–74 |
Bachelor of Arts in Marketing
| REQUIREMENT DESCRIPTIONS | CREDIT HOURS | PREREQUISITES |
| I. Undergraduate Business Core | 48-50 | |
| Please refer to Undergraduate Business Core for requirements. | ||
| II. Bachelor of Arts Requirements | 12 | |
| Students completing the Bachelor of Arts option (B.A.) must complete either: | ||
| a. A declared academic minor other than a Business minor (Economics, Entrepreneurship, and Sports Management cannot be used); or | ||
| b. Twelve credit hours of a single world language; or | ||
| c. Eight credit hours of a single world language, and either: | ||
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| See World Language Requirement for equivalencies, AP and CLEP credit policy. | ||
| III. Upper Division Required Courses | 12 | |
| MKTG 303 Professional Selling (4) | MKTG 300 | |
| MKTG 428 Advertising (4) - offered fall | MKTG 303 | |
| MKTG 435 Marketing Research and Planning (4) - offered spring | MKTG 300 and DATA 150 or 220; senior standing | |
| IV. Electives | 4 | |
| COMM 326 Introduction to Web Writing and Design (4) | ||
| MGMT 400 Global Business Strategy (4) - offered spring | MGMT 305 or MKTG 300 | |
| MKTG 305 Entrepreneurial Marketing - (2) (not available as an elective for Entrepreneurship minors) | ||
| MKTG 412 Special Topics in Marketing (1-4) | ||
| MKTG 420 Consumer Behavior (4) - offered spring | MKTG 300 | |
| Or other upper division electives as approved by advisor | ||
| V. Senior Capstone | 4 | |
| MKTG 490 Senior Seminar in Marketing (4) - offered spring | MKTG 428 | |
| TOTAL HOURS FOR THE B.A. MARKETING PROGRAM | 80–82 |
Recommended Plan of Study
Starting Business as a First-Year Student
| Fall Semester | Spring Semester | |
| Freshman Year | WCORE 1 WCORE 2 BUSI 101A BUSI 101B |
WCORE 3 WCORE 4 ECON 253 BUSI 225 |
| Sophomore Year | WCORE 5 WCORE 6 BUSI 200 DATA 220 |
ECON 263 MKTG 300 ACCT 213 MGMT 305 BUSI 300 |
| Junior Year | MGMT 309 ACCT 313 FINC 300 |
BUSI 350 MKTG Elective Language I (B.A.) |
| Senior Year | MKTG 428 MKTG Elective (B.S.) Language II (B.A.) |
MKTG 435 MKTG 490 BUSI 440, 441 or 442 Language III (B.A.) |
Starting Business as a Sophomore
| Fall Semester | Spring Semester | |
| Freshman Year | WCORE 1 WCORE 2 WCORE 3 |
WCORE 4 WCORE 5 WCORE 6 |
| Sophomore Year | BUSI 101A BUSI 101B BUSI 225 DATA 220 |
BUSI 200 ACCT 213 ECON 253 MGMT 305 MKTG 300 |
| Junior Year | ACCT 313 BUSI 300 MGMT 309 FINC 300 ECON 263 |
BUSI 350 MKTG 303 MKTG Elective Language I (B.A.) |
| Senior Year | MKTG 428 MKTG Elective (B.S.) Language II (B.A.) |
BUSI 440, 441 or 442 MKTG 435 MKTG 490 Language III (B.A.) |