Master of Arts in Community Leadership Courses


Master of Arts in Community Leadership

MACL 601 Communities and Social Change (3)
This course explores concepts of community, leadership, and social change. Through course resources, class discussions, and research in the community, students will deepen their understanding of the root causes of contemporary crises, theoretical frameworks which assist in explaining these, and ways social movements are addressing root causes and bringing about social change.
MACL 602 Critical Theory and Methods (3)
Students will develop a comprehensive understanding of social change, social movement, and critical theoretical paradigms that frame their community-based research. Students will survey a variety of qualitative research methods and have the opportunity to put these methods into practice.
MACL 603 Policy, Advocacy, and Community (3)
This course builds students’ understanding of how public policies are made and develops skills in working within communities. Students will study and develop skills to be effective in influencing policies through advocacy and develop a tool kit of community organizing strategies. Students will build on their knowledge of a specific issue and the relevant actors from previous courses to develop a plan to engage in advocacy and organizing around their issue.
MACL 608 Special Topics in Community Leadership (1-3)
A changing topics course.
MACL 610 Introduction to Development (3)
Introduces students to the basics of fund-raising, including making a case for funding and asking for a gift; several types of funding including annual funds, capital campaigns, planned giving, and special events; and working with a Board of Directors in fund-raising.
MACL 612 Corporate/Foundation Relations (1)
This course will teach students how to find possible corporate and foundation funding sources, how to write grants, and how to work with a board of directors in seeking funding from corporations and foundations.
MACL 614 Working with Volunteers (1)
This course will focus on how to develop and set up a volunteer program and how to work with volunteers. This includes identifying the need for volunteers, finding, recruiting, screening, retaining, developing and organizing volunteers.
MACL 616 Nonprofit Boards of Directors (1)
This course helps students develop their skills and knowledge to work effectively with nonprofit boards of directors. A key focus is the delineation of roles of and relationships between board members, executive directors, and staff. The course will also explore board development, board accountability, board sustainability, and effective governance.
MACL 618 Facilitating and Negotiating (1)
Cross-sector collaborations between nonprofits, for profits, and government can increase resources, reach, and effectiveness. To achieve these goals, collaborations require effective and intentional facilitation and negotiation. Through practical application, students will gain crucial skills and tools necessary to facilitate cross-sector collaboration toward action and measurable outcomes
MACL 620 Advanced Community Organizing (3)
This course enables students to develop their skills in community organizing through study and practice with a community group. Students will assess their current skills and knowledge, develop a learning contract for the semester, participate in an organizing role with an existing community group, evaluate their effectiveness, and share their findings with classmates.
MACL 622 Program Planning and Evaluation (3)
This course teaches the processes of planning and evaluating development, social service, and educational programs. Students will develop their skills in the negotiation and design processes of planning, setting up data collection processes that enable data-driven decision making, and evaluating programs and using evaluation results for program improvement. The course helps students understand ethical and political issues in program planning and evaluation.
MACL 630 Community Leadership: International Contexts (2)
Students travel outside the U.S. to explore 1) the work of grassroots and nongovernmental organizations, 2) leadership and development models in other cultures, and 3) the connections between the U.S. and other countries on issues such as immigration and trade. Instructor permission required.
MACL 632 International NGO Management (2)
Develops students’ management skills specific to managing a nongovernmental organization in a country other than the U.S. Course covers negotiations, politics, host-country relations, fund-raising, and mechanics of managing an international nongovernmental organization.
MACL 640 Arts, Culture, and Communities (2)
This course explores the vitality in communities and the unique role that culture plays. The course examines the dynamic relationships between artists, cultural organizations, and communities and ways that culture can be a catalyst, convener and/or forum for economic, social, environmental, civic and cultural development. Students will develop an understanding of how professionals, organizations, individuals, etc. are incorporating innovative culturally-based processes in diverse settings that can help inform their community work.
MACL 642 Arts Administration (3)
Administration of arts and cultural organizations is practicing the art of the possible. This course examines the dynamic relationships between artists, art forms, creative processes, those working in the humanities and cultural sector, programming, decision making and the organizational and management structures in arts and cultural organizations. This course explores content and skills unique to managing arts and cultural organizations, such as how to effect change within the organization or the community, best management practices, and national and international trends in these fields.
MACL 650 Rhetorical Theory and Practice (3)
Examines rhetoric as a field of inquiry and as a method for understanding the world around us. Students use critical analysis to evaluate symbolic acts of communication.
MACL 651 Professional Writing (3)
This course will apply theoretical knowledge of professional writing to the creation of usable, readable, and ethical professional documents for specific audiences. Students will consider audience expectations, content and timing, and organization constraints in preparing documents that can be safely and easily used to perform a task or make a decision. The focus of the projects will be on research, writing and revision, style, project management, and usability testing.
MACL 652 Emergent Media (3)
Analyzes the theoretical foundations of emergent media by examining the writings of artists, computer scientists, literary scholars, and philosophers who have attempted to understand the cultural ramifications of emergent media (cyberculture). Students create several interactive projects to apply theories of emergent media to practical problems.
MACL 654 Organizational and Leadership Communication (3)
Provides a broad survey of communication-based perspectives on organizational topics with an emphasis on leadership communication practices. Within the context of an organizational setting, students explore situations in which to apply specific leadership styles with regard to various topics (for example, ethics, power, persuasion, crisis, and teamwork).
MACL 655 Intercultural and Global Communication (3)
Develops an understanding of strategies that facilitate effective communication with diverse cultures in various contexts through the exploration of theories and frameworks of intercultural, cross-cultural, and co-cultural communication.
MACL 656 Integrated Marketing Communication (3)
Analyzes target audiences, types of messages, segmentation strategies, evaluation plans, and associated collateral material to determine how to most effectively distribute messages to target markets. The focus is on integration (or synthesis) of marketing communication with strategic marketing.
MACL 658 Managing Issues in Crisis (1)
Focuses on raising awareness of how the management of public information impacts the origination and outcome of issues and crises. Students become acquainted with the nature of issues and crises, are introduced to some of the tools that can be used in managing information intended to advocate for or defend positions, and become more discerning observers/participants in the news.
MACL 659 Nonprofit and Government Public Relations (1)
Students learn how nonprofit and government organizations with limited budgets can benefit from a robust public relations program. Students will gain a basic understanding of how to approach the successful execution of public relations tactics in a nonprofit or government setting and how to use public relations tactics to help such organizations achieve broader institutional goals.
MACL 660 Project Management Tools and Techniques (1)
Students will learn how to use software management tools and then apply them in the context of various assigned projects. Additionally, they will learn how project management techniques intersect with the features of the specified management software.
MACL 661 Writing Content for Social Media (1)
Provides students with instruction on the fundamentals of developing written content for an organization’s social media channels. The class covers social media strategy, writing styles, editorial calendars, and metrics for blogs, microblogs, and popular social networking platforms.
MACL 662 Social Media Marketing (1)
Provides students with the fundamentals of using social media in marketing. The class covers strategies for creating campaigns, measuring performance, gathering and engaging fans/followers, and creating media content for social media blogs.
MACL 663 Content Marketing Strategy (1)
Students learn the principles of content marketing strategy. Topics covered include (1) methods to identify marketing objectives, (2) techniques to analyze an audience, and (3) creative ways to develop content that will engage that audience. As part of the course, students work with text, photographs, videos, and other multimedia formats to tell the “story” of their brand as a means of achieving marketing objectives.
MACL 664 Principles of SEO (1)
Students learn the best practices to optimize websites and social media to generate the greatest number of viewers. Students learn, for example, how to write content so that it will likely appear higher in the rankings of search engines and tag media to maximize exposure for their organizations. Students learn the basics of how to track interest and activity on a website through analytics. As a part of the course, students work with a pre-existing website in a case-study format to learn the tools and techniques of SEO.
MACL 665 Internship (1-4)
Internship in public service with weekly classroom discussion. Requires completion of the Career Resource Center Internship Workshop and consent of the MACL Program Director and Career Center Internship Coordinator.
MACL 667 Effective Presentations (1)
Students learn theoretical and practical approaches to developing and delivering effective presentations. This course emphasizes techniques of public presentation that include organizing, supporting, and clearly articulating arguments. Students are expected to be able to assess the public-speaking situation, research and organize ideas for presentation, and develop sophisticated presentation skills.
MACL 668 Directed Studies (1-3)
Consent of instructor required to pursue a special topic of interest. Prior to registration, a plan of study must be submitted for approval by the director of the program. This course is repeatable for credit.
MACL 670 Research Extension (1)
This course extends the MACL Capstone Project sequence coursework, enabling students to deepen their research projects and further develop their skills in conducting academic research. Projects in the course may include finding and evaluating academic literature, academic writing, synthesizing and analyzing data, learning additional data collection methods, and preparing manuscripts for publication. Course meets on-line in a directed study format and may be repeated.
MACL 679 Capstone Project Development (3)
Students will design a final research project, creative project, or internship which integrates the knowledge and skills learned throughout the program and which benefits a community organization or effort. Students will plan the project in consultation with a faculty member and an outside professional.
MACL 680 Capstone Project (3)
Students complete the capstone project designed in MACL 679 and present final results. Completion of program portfolio required.
Print Friendly, PDF & Email