Master of Business Administration in Technology Commercialization

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Örn Bodvarsson, Dean
Dax Jacobson
, Associate Dean
William Shiflett
, Director, MBA & Graduate Business Operations
Deborah Marzano
, Graduate Business Programs Coordinator
Michael Keene, MBATC Program Director

Master of Business Administration in Technology Commercialization Courses

Admission to Master of Business Administration in Technology Commercialization

Specifically designed to meet the needs of professionals with science and engineering backgrounds, the MBATC program allows students to prepare for executive roles in technology-driven business environments without interrupting their careers. CEOs and entrepreneurs in technology-intensive industries, ranging from Aerospace and Biotechnology to Software, have played an instrumental role in the development and delivery of MBATC course modules. The program emphasizes the practical and applied aspects of commercializing innovative products and managing the businesses that develop them.

While a number of core classes are taken together with MBA students, the MBATC program focuses on the distinctive marketing, financing, management, product development, and intellectual property issues facing the technology-based firm in a global strategic context. Core requirements of the MBATC program are not directed at specialization in one area of either business or technology; instead, they develop cross-functional frameworks that stress balance in using managerial skills to achieve effective leadership. The program develops skills and models that can be used for both entrepreneurial and intrapreneurial technology managers.

Program Goals

Graduate programs in the Bill and Vieve Gore School of Business prepare students for executive decision making in dynamic business environments. Students build skill in decision making through a combination of coursework, experiential projects, and skill-building exercises and simulations. Innovative delivery of courses gives students expertise in the functional areas of business.

In addition to building expertise in the functional areas of business, students completing graduate programs in the Bill and Vieve Gore School of Business are required to demonstrate mastery in the following competency areas:

1.
Strategic and innovative thinking
  • Compare different scenarios or strategies that affect the competitive position and success of an organization.
  • Develop innovative solutions that generate value for organizational stakeholders.
  • Evaluate the success of implemented strategies.
2.
Global perspective
  • Interpret business solutions from a global citizen’s point of view.
  • Assess the interdependence of global systems on business outcomes.
  • Evaluate the social, legal, economic, cultural, and political issues and trends that affect the way business is conducted.
3.
Critical, analytical and reflective thinking
  • Explain logical solutions to complex or unstructured problems.
  • Evaluate assumptions, evidence and implications.
  • Support claims and conclusions with evidence and logic.
  • Synthesize other perspectives and positions.
  • Evaluate the results of one’s decisions and actions to guide continuous improvement.
4.
Effective communication
  • Evaluate intended audiences’ characteristics and tailor messages accordingly.
  • Analyze and select communication methods and technologies that are appropriate to the objective and situation.
  • Develop well-organized, persuasive arguments, supported by evidence and reasoning.
  • Deliver verbal, written and visual messages to individuals and groups clearly, credibly, concisely, and persuasively.
  • Listen in a way that demonstrates and builds understanding.
5.
Ethics and social responsibility
  • Identify ethical issues and challenges encountered within an organization and determine how they affect the various stakeholders.
  • Discriminate between legal and ethical standards and devise solutions to address both.
  • Explain the impact of social responsibility on an organization, relevant communities, and society.
6.
Leadership and teamwork
  • Articulate desired results and ensure that results are achieved.
  • Manage decision-making and problem solving processes.
  • Motivate and influence individuals and groups to solve problems and make sound decisions.
  • Create effective teams by clarifying team goals, selecting suitable members, allocating work, establishing norms, and assigning accountability.
  • Collaborate with others in pursuit of team goals by soliciting input, giving and receiving feedback, addressing problems, and personally contributing to the team’s work.
  • Build and maintain productive interpersonal relationships with others.
7.
Functional integration and application
  • Assess quantitative and qualitative information to measure and evaluate organizational processes and performance.
  • Integrate skills learned throughout the graduate program and use them to solve business problems and make effective decisions.

Specific MBATC Program Learning Goals

At the conclusion of the MBATC program, students will be able to:

  • Analyze the unique problems and opportunities facing technology-based firms, and develop plans to address those issues effectively.
  • Build models to evaluate and measure market opportunities and constraints in technology-based firms.
  • Select and apply tools that enable technology firms to quickly and successfully develop and deliver novel products to the market.
  • Develop business models that enable firms to be leaders in technology sectors.

Program Requirements

The program requires 39 credit hours for completion. Courses are completed in the following areas: Fundamentals, The MBA Core (Analysis, Leadership, and Communication, Strategy, and Global Orientation), the MBATC Core, Electives, and Capstone. Courses are delivered in a blended format, meaning that courses may use a combination of classroom, online, competency-based and experiential components. In the classroom, courses may use a combination of learning methods, such as lecture, case study, or in-class projects.

In addition to the course work described below, students are required to complete the ETS MBA Major Field Test prior to graduation.

Fundamentals courses focus on business concepts and skills that all graduate business students must master within the first series of their program. Topics covered are marketing, economics, quantitative analysis, finance, and accounting. Students who enter the MBA program with a mastery of these topics (i.e., through undergraduate coursework or work experience) may challenge between one and six credit hours of Fundamentals courses by successfully completing one or more challenge exams. The credit that would have been earned through the completion of Fundamentals courses will be applied to students’ elective credit requirements. Students who do not have an undergraduate degree in business or extensive work experience are encouraged to complete the Fundamentals courses.

MBA Core: Analysis, Leadership & Communication, and Strategy & Global Orientation courses are the core of the program and may be taken as early as desired upon completion of prerequisites. An international context tour (i.e., Global Orientation) is required for graduation and may be taken after completing at least 24 credit hours in the program. The Global Orientation class focuses on the business environment of a specific region or country. Economic, social, financial, and demographic aspects of diverse and multicultural environments are considered. Students travel to the region studied (outside of the United States) for a 10-day period where they will analyze as a whole the aspects of doing business in a global environment. Students are encouraged to draw on the knowledge they have gained throughout their MBA studies when completing assignments.

MBATC Core courses cover a range of topics which are essential to successful technology-based entrepreneurship and the commercialization of innovative products, but which are not typically addressed by standard MBA curricula. Subjects include the development, IP protection, and marketing of novel products and services, the financing of startup ventures, and the management of interdisciplinary teams. These courses may be taken as early as desired upon the completion of prerequisites.

The Capstone course is taken upon completion of all core courses and serves as the final course for the MBA program. The Capstone course is designed to provide students an opportunity to demonstrate their knowledge and ability to apply the concepts they have learned during their MBATC program by performing a live consulting engagement for an early stage technology-based startup company. The ETS examination is administered in conjunction with the Capstone course. For more information on the ETS exam, click here.

MBATC Elective courses may be taken as early as desired upon completion of prerequisites.

Transfer policy. A maximum of nine approved graduate hours may be transferred toward the MBATC Program from other professionally accredited institutions (e.g., AACSB or ACBSP) upon the written permission of the program director.

Courses eligible for transfer are only those that contribute to, or build upon, the goals of the MBATC program. Courses completed at other graduate institutions must be a minimum grade of B to be eligible for credit.

Lowest passing grade. A grade of C is the lowest passing grade for all courses.

Challenge exams. Students may challenge a Fundamentals course by completing a challenge exam(s) prior to the beginning of their graduate program. Each Fundamentals course can be challenged only once. To complete a challenge exam students contact the Graduate Programs Office at least 10 days prior to the start of their program to schedule an appointment for completing the exam. Passing scores vary by course. Students who succeed in passing a challenge exam will complete an equivalent number of elective credits.

MBATC Program Requirements

Requirement Description
Credit Hours Prerequisites
I. Fundamentals
6
MBATC students are eligible to test out of MBA 600-604B. Fundamental courses count toward the 39-hour degree requirement.
MBA 600B Marketing Fundamentals (1)
MBA 601B Survey of Economics (1)
MBA 602B Business Quantitative Analysis (1)
MBA 603B Financial Markets and Institutions (1)
MBA 604B Financial Statement Analysis (2)
II. MBA Core 19
MBA 605C Communication and teamwork (2)
MBA 610C Data and Decision Analytics  (2) MBA 602B
MBA 615C Creating competitive strategies (2)
MBA 625C Leadership and decision-making (2)
MBA 630C Managerial accounting (2) MBA 603B, 604B
MBA 645C Ethics and Corporate Governance (2)
MBA 650C Operations Management (2) MBA 610C
MBA 655C High Performance Business Strategies (2) MBA 615C
MBA 665C Competing in a Global Environment (3) Completion of 24 hours
III. MBATC Core
12
MBATC 631 Industry & Market Dynamics of Technological Innovation (2) MBA 601B
MBATC 641 Organizations, Technology, and Society (2)
MBATC 644 Intellectual Property Strategy (2)
MBATC 647 Marketing Innovative Products (2) MBA 600B
MBATC 651 New Product Development (2) MBA 600B
MBATC 654 Financing New Ventures (2) MBA 630C
IV. Capstone 2
MBATC 660 Technology Commercialization and Implementation (2)

The ETS Exam is administered in MBATC 660. For ETS Exam information, click here.

Completion of the MBATC Core
V. MBATC Electives
0-6
Students choose 0-6 credit hours of electives to meet their career objectives, in conjunction with their advisor. The number of elective credit hours depends on the credits completed in MBATC Fundamentals. (0-6)
TOTAL HOURS FOR THE MBATC PROGRAM 39  

Recommended Plan of Study for MBATC

  Fall Spring Summer
Year 1  Block 1 MBA 600B
MBA 601B
MBA 602B
MBA 603B
MBA 630C
MBATC 641
MBA 605C
MBA 645C
Block 2 MBATC 631
MBA 604B
MBA 610C
MBATC 651
 Full semester

Year 2

 Block 1 MBATC 644
MBATC 647
MBA 665C MBA 625C
MBA 655C
Block 2 MBATC 654 MBA 615C
Full semester MBA 650C MBATC 660