Master of Strategic Communication Courses

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Master of Strategic Communication

MSC 611.1 Rhetorical Theory (3)
Learners evaluate the rhetorical effectiveness of communication artifacts in applied contexts, including public relations contexts.
MSC 611.2 Public Relations Strategies (3)
Learners analyze and evaluate a public relations problem for an organization as well as the strategic response. Learners structure a strategy for improving public relations responses to specific communication problems.
MSC 611.T PR Team Project (2)
Learners collaborate in a team to solve a public relations communication problem for a client.
MSC 611.R Project 1: Residency (0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC 621.1 Visual Communication Theory and Practice (3)
Learners research contemporary visual communication theories and applications.
MSC 621.2 Visual Identity and Brand Strategy (3)
Learners work with client to research, evaluate, and provide recommendations for visual identity and brand strategy.
MSC 621.T Brand Strategy Team Project (2)
Learners collaborate in a team to work with a client on brand strategies and visual identities.
MSC 621.R Project 2: Residency (0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC 631.1 Organization Communication Research (3)
Learners act as consultants to an organization to strategically solve an organizational communication problem. Learners analyze an organization using qualitative research methods to assess an organization’s communication problems.
MSC 631.2 Organization Communication Strategy (3)
Learners quantify collected data from organizational assessment to draw conclusions and develop a report. Learners analyze, structure, and present organizational assessment results and recommendations to solve an organizational problem.
MSC 631.T Organization Communication Team (2)
Learners collaborative in a team to solve an organizational communication problem for a client.
MSC 631.R Project 3: Residency (0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC 641.1 Integrated Marketing Theory and Research (3)
Learners evaluate and research current trends and best practices in integrated marketing communications. Learners become familiar with research methods involved in the development of integrated marketing communications plans.
MSC 641.2 Marketing Communication Strategy and Campaign Management (3)
Learners work with a client to develop an integrated marketing communication plan and campaign management strategy.
MSC 641.T IMC Team Project (2)
Learners collaborate in a team to build an integrated marketing communications plan for a client.
MSC 641.R Project 4: Residency (0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.
MSC 651.1 Capstone Research (3)
Learners do primary and secondary research toward a capstone project. Emphasis is on project management planning and project development.
MSC 651.2 Capstone Production (3)
Learners create, revise, and present a capstone project based on research. Emphasis is on analysis, synthesis, and evaluation of data.
MSC 651.T Strategic Communication Capstone (2)
Learners collaborative in a team to create a strategic plan for a client.
MSC 651.R Project 5: Residency (0)
Learners attend a residency with faculty mentors and peers to build and develop leadership, project mastery, and strategic communication abilities.