Project-Based Master of Business Administration Courses

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Project-Based Master of Business Administration

MBA PRJ 1.1 Negotiations and Conflict Resolution (1)
Student learners will understand the negotiation strategy, processes and outcomes. Learners will find common ground between competing differences and commit others to a course of actions and decisions that enhance outcomes.
MBA PRJ 1.2 Salary Negotiations (1)
Student learners will understand more about the nature of negotiations. Gain a broad intellectual understanding of the central concepts in negotiation. Improve their ability to analyze the negotiation situation and learn how to develop a strategic plan so as to improve their ability to negotiate effectively.
MBA PRJ 1.3 Vendor Contracts and Negotiation (1)
Student learners will improve their analytical abilities and capacity to understand and predict the behavior of individuals, groups, and organizations in competitive situations. Learn how to evaluate the costs and benefits of alternative actions in the negotiation process. Develop a toolkit of useful negotiation skills, strategies and approaches.
MBA PRJ 1.4 Creativity and Competitive Advantage (1)
Student learners will discover multiple methods of generating creative alternatives, establishing contexts that foster creativity, and deciding which alternatives are best suited for each problem.  They will also learn the importance of developing an organization’s mission, vision, values and goals.
MBA PRJ 1.5 Internal Organization (1)
Student learners will understand what organizational resources and capabilities are most likely to contribute to sustainable competitive advantage. They will also learn the four essential activities of an organization and how they are linked to business level strategy.
MBA PRJ 1.6 External Environment (1)
Student learners will discover what forces external to the organization may affect the strategy and competitive advantage of the firm. They will do research to determine the opportunities and threats to the well-being of the organization.
MBA PRJ 1.T Manage Teams to Improve Organizational Performance (1)
Student learners will participate as part of a team project to identify an organizational opportunity to achieve specific results and lead appropriate change within the organization.
MBA PRJ 1.F Presentation and Defense of Business Strategy (1)
Student learners will develop a business level strategy and determine factors that will result in the success of that strategy. Furthermore, they will recommend and defend proposals for how the company should move forward based on external and internal strengths, weaknesses, opportunities and threats.
MBA PRJ 2.1 Data Analysis (1)
Student learners will use statistical and analytical techniques to interpret data and make strategic marketing recommendations.
MBA PRJ 2.2 Pricing Strategy (1)
Student learners will evaluate the factors that affect pricing decisions and analyze markets as a means of setting optimal prices.
MBA PRJ 2.3 Product Portfolio (1)
Student learners will create product portfolios and assess the competitive landscape to be able to develop effective positioning strategies.
MBA PRJ 2.4 Market Research (1)
Student learners will design, conduct, and analyze a survey to address key research questions and make strategic recommendations.
MBA PRJ 2.5 Promotional Strategy (1)
Student learners will develop a CRM (Customer Relationship Management) proposal for a company and metrics that can be used to track performances.
MBA PRJ 2.6 Globalization (1)
Student learners will discuss how environmental factors influence marketing decisions, and process associated with companies moving their products to international markets.
MBA PRJ 2.T Manage Teams to Improve Communication (1)
Student learners will demonstrate expertise in working within teams and developing effective oral and written communication skills.
MBA PRJ 2.F Develop a Marketing Plan (1)
Student learners will develop a marketing plan that demonstrates the understanding of the market and identify objectives that can create value for a company.
MBA PRJ 3.1 Developing Organizational Performance Measures and Outcomes (1)
Student learners will develop SMART performance measures that support the vision and mission of the organization and identify metrics that determine value for key stakeholders, including: shareholders, customers, employees and strategic partners.
MBA PRJ 3.2 Lead Process Improvement (1)
Student learners will evaluate and create a process improvement plan for an existing organizational process and utilize key process evaluation tools that demonstrate continuous improvement and quality management on an organization’s production and distribution system.
MBA PRJ 3.3 Financial Analysis and Reporting (1)
Student learners will review the financial statements of an organization and evaluate the overall financial condition and organizational performance compared to the previous period.
MBA PRJ 3.4 Evaluate Financial Performance (1)
Student learners will determine why and how an organization creates value for its stakeholders and utilize key performance metrics to evaluate organizational performance for shareholders, customers, employees and strategic partners.
MBA PRJ 3.5 Industry Comparative Analysis (1)
Student learners will conduct a comparative analysis for an organization and its key competitors and evaluate how national and international influences affect overall organizational performance.
MBA PRJ 3.6 Developing a Financial Forecast (1)
Student learners will prepare forecasted financial statements and use these statements to analyze, compare, and select an appropriate project or opportunity and determine the best sources of capital to fund the project or opportunity.
MBA PRJ 3.T Manage Teams to Improve Organizational Performance (1)
Student learners will participate as part of a team project to identify an organizational opportunity to achieve specific results and lead appropriate change within the organization.
MBA PRJ 3.F Develop a Financial Budget and Plan (1)
Student learners will develop a financial plan, based on competitive advantage, to fulfill the vision/mission of an organization.
MBA PRJ 4.1 Managing in a Global Environment (1)
Student learners are required to demonstrate understanding of differences in cultural and global context from a management capacity and select strategies for addressing global cultures and norms.
MBA PRJ 4.2 Leadership Evaluation (1)
Student learners will be required to evaluate the leadership style and communication ability of a leader from their personal experience. Three analytical frameworks will be used to guide an in-depth analysis.
MBA PRJ 4.3 Ethics and Corporate Social Responsibility (1)
Student learners will examine ethical and social responsibility from an organizational perspective and evaluate overall company effectiveness from a personal, company and societal perspective.
MBA PRJ 4.4 Corporate Structure (1)
Student learners will be required to analyze a company’s organizational structure, procedures and culture to develop an opinion of the company’s organizational effectiveness.
MBA PRJ 4.5 Analysis of Business Level Strategy (1)
Student learners will be required to identify and analyze a company’s current business level strategy and compare it with an example of a failed company strategy.
MBA PRJ 4.6 Personal Leadership Improvement (1)
Student learners will be required to evaluate their own strengths and weaknesses as a leader. Once the analysis is completed, develop a strategy for personal leadership development and improvement.
MBA PRJ 4.T Strategy Implementation (1)
Student learners will work in a team as consultants to one of their employers.  The assignment is to find a project for that company that the team can develop a strategy and implementation plan to add value to the company.
MBA PRJ 4.F Developing an Operating Plan (1)
Student learners will develop an operating strategy that will be integrated as part of an overall business or commercial plan that supports the vision and mission developed by the learner.
MBA PRJ 5.1 Data Analysis (1)
Student learners will analyze industry trends in order to develop a concise proposal for a new business (or a substantial expansion of a current enterprise). Industry analysis includes market size and potential, relevant trends, and profiles of related industries; proposals outline unique qualifications and business rationale.
MBA PRJ 5.2 Customer Analysis and Marketing Plan (1)
Student learners will analyze, define the value proposition of the firm and will profile the target customer at different levels (ideal customer and total addressable market). Learners will also create marketing strategies and outline step-by-step implementation plans for creating value to attract and retain these customers.
MBA PRJ 5.3 Competitor Analysis and Strategic Response (1)
Student learners will analyze, define and profile the competitive landscape at different levels (direct and indirect competition).  Learners create strategies and outline step-by-step implementation plans for responding to competitive pressures.  Students analyze and potentially re-consider stated mission, vision, values, and goals in relation to the wider competitive landscape.
MBA PRJ 5.4 Company Operations Plan (1)
Student learners identify key processes and operational inputs and outputs, business milestones, and operational priorities. Learners outline specific steps to achieve operational efficiency and demonstrate understanding of organizational linkages and dependencies.  Learners also engage in project mapping and scenario planning.
MBA PRJ 5.5 Company financial Analysis and Plan (1)
Student learners will apply critical financial concepts of literacy, reporting, analysis, performance and forecasting and apply these concepts in planning the financial operations of an organization.  Underlying assumptions and financial data in support of a sales forecast, cash budget and pro forma financial statements will be developed. Further, learners will identify sources of capital and consider time value of money when prioritizing financial milestones and making projections.
MBA PRJ 5.6 International Context Trip (1)
Student learners will participate in an international context trip and demonstrate the ability to understand the complexity and interconnectedness of social, economic, cultural and political issues and trends in the global environment that affect the way international business is conducted.
MBA PRJ 5.F Final Business Plan Presentation (1)
Student learners will create a professionally organized final business plan customized for potential investors or decision-makers; learners will present key aspects of the business plan to stakeholders in order to incorporate feedback into a final deliverable.  Learners will be prepared to make a formal presentation and to submit summaries of plans to competitions and external evaluators.  Students will complete the Major Field test in Business administered by the Educational Testing Service (ETS), during Project Sequence 5 Residency.
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