Marketing

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Division Chair: TBD

Faculty: Jake Hoskins, Brian Jorgensen, Nancy Panos Schmitt, Christine Ye.

Program Goals

Students can complete the Bachelor of Science in Marketing, or the Bachelor of Arts in Marketing. The Marketing major is designed to prepare students to deliver marketing results in a variety of organizations. The major will ensure that students (1) understand the field of marketing and (2) master the fundamental marketing principles and tools necessary to assure success as marketers. Students completing majors in Marketing can:

  • Analyze the competitive environment and the firm’s positioning to develop successful advertising campaigns.
  • Demonstrate effective selling skills.
  • Use a variety of quantitative and qualitative market research methods for marketing decision-making.
  • Prepare a successful marketing plan for changing environments.

Program Requirements

To fulfill the requirements for the Marketing major, students must complete the courses outlined below. Students must maintain a minimum 2.3 GPA in business program coursework. Students are also required to complete the ETS Major Field Test in Business before they are eligible to graduate.

Students must meet the college-wide graduation requirements in addition to the Marketing major:

  • WCore requirements
  • 30 upper division hours
  • 124 total hours

Undergraduate Business Core

Students in all business majors (with the exception of flight operations and some economics programs) complete a common undergraduate core designed to develop skills in all functional areas of business.

There are two components to the common undergraduate core: the lower-division requirements, and the upper-division requirements. Since many of the lower-division core requirements are prerequisites for upper-division core requirements, students should work to complete lower-division courses early in their programs. Upper-division core requirements should be taken when prerequisites are met. Prerequisites are noted in the table below.

REQUIREMENT DESCRIPTION CREDIT
HOURS
PREREQUISITES
I. Core Lower Division Courses 25
 ACCT 213 Financial Accounting (3) BUSI 101A and BUSI 101B; or BUSI 102*
 BUSI 101A Business Fundamentals I, Communicating (3)
 BUSI 101B Business Fundamentals I, Calculating (3) MATH 101 or MATH 105
 BUSI  200 Applied Business Math and Modeling (3) BUSI 101A and BUSI 101B; or BUSI 102*
 BUSI 225 Business Law and Ethics (3) BUSI 101A and BUSI 101B; or BUSI 102*
 ECON 253 Elementary Macroeconomics (3) MATH 101 or MATH 105
 ECON 263 Elementary Microeconomics (3) MATH 101 or MATH 105
 Choose one of the following courses:
  • DATA 150 Data and Society (4)
  • DATA 220 Introduction to Statistics (4)
    (DATA 220 is strongly recommended for Marketing majors)
II. Core Upper Division Courses 23-25  
 ACCT 313 Managerial Accounting (3) ACCT 213
 BUSI 300 Information Technology (3) BUSI 200
 BUSI 350 Business Fundamentals II, Integrative Core (2) ACCT 313; BUSI 225, 300; DATA 150 or 220; ECON 263; FINC 300; MGMT 305, MGMT 309; MKTG 300.
BUSI 440 or
BUSI 441 or
BUSI 442
Business Fundamentals III, Internship (1-8)
Business Practicum (2-4)
Business Portfolio (2)
BUSI 350, junior or senior standing, and signed approval from the Practice/Exp Director.
(Transfer students must complete a min. of 15 Westminster credit hours or obtain permission of instructor prior to completing an internship for credit.)

All business majors are required to complete BUSI 440 or BUSI 441 or BUSI 442.

 FINC 300 Business Finance (3) BUSI 200, ACCT 213
 MGMT 305 Principles of Management (4) BUSI 101A and BUSI 101B; or BUSI 102*
 MGMT 309 Operations Management (3) BUSI 200
 MKTG 300 Principles of Marketing (3) BUSI 101A and BUSI 101B; or BUSI 102*
TOTAL REQUIRED HOURS 48-50

*BUSI 102, Business Fundamentals I for Transfer Students, is only an option for transfer students or student majoring in arts administration; all other students should take BUSI 101A/BUSI 101B.


Bachelor of Science in Marketing

REQUIREMENT DESCRIPTION
CREDIT HOURS PREREQUISITES
I. Undergraduate Business Core 48-50
Please refer to Undergraduate Business Core for requirements.
II. Requirements 16
MKTG 303 Professional Selling – offered fall and spring (4) MKTG 300
MKTG 428 Advertising – offered fall (4) MKTG 303
MKTG 435 Marketing Research and Planning – offered spring (4) MKTG 300; DATA 150 OR 220; junior/senior standing, or consent of instructor
MKTG 490 Senior Seminar in Marketing – offered spring (4) MKTG 428 or instructor consent
III. Electives 8
Choose eight hours of elective coursework from the following:
MGMT 400 Global Business Strategy – offered fall and spring (4) MGMT 305; MKTG 300
MKTG 305 Entrepreneurial Marketing – (2) (not available as an elective for entrepreneurship minors) MKTG 300
MKTG 412 Special Topics – offered by arrangement (1-4)
MKTG 420 Consumer Behavior (4) MKTG 300
COMM 326 Introduction to Web Writing and Design (4)
Or other upper division electives as approved by advisor
TOTAL HOURS FOR THE B.S. MARKETING PROGRAM 72–74   

 Bachelor of Arts in Marketing

REQUIREMENT DESCRIPTIONS
CREDIT HOURS PREREQUISITES
I. Undergraduate Business Core 48-50
Please refer to Undergraduate Business Core for requirements.
II. Bachelor of Arts Requirements 12
Students completing the Bachelor of Arts option (B.A.) must complete either:
a. A declared academic minor other than a Business minor; or
b. Twelve credit hours of a single world language; or
c. Eight credit hours of a single world language, and either:
  • four credit hours of a Westminster May term study/cultural international experience, or
  • four credits of an international study tour transferred from an accredited college or university.
See World Language Requirement for equivalencies, AP and CLEP credit policy.
III. Upper Division Required Courses 16
MKTG 303 Professional Selling – offered fall and spring (4) MKTG 300
MKTG 428 Advertising – offered fall (4) MKTG 303
MKTG 435 Marketing Research and Planning – offered spring (4) MKTG 300; DATA 150 OR 220; junior/senior standing, or instructor consent
MKTG 490 Senior Seminar in Marketing – offered spring (4) MKTG 428 or instructor consent
IV. Electives  4
Choose four hours of elective coursework from the following:
MGMT 400 Global Business Strategy – offered fall and spring (4) MGMT 305; MKTG 300
MKTG 305 Entrepreneurial Marketing (2) (not available as an elective for entrepreneurship minors) MKTG 300
MKTG 412 Special Topics – offered by arrangement (1-4)
MKTG 420 Consumer Behavior (4) MKTG 300
COMM 326 Introduction to Web Writing and Design – offered fall (4)
Or other upper division electives as approved by advisor
TOTAL HOURS FOR THE B.A. MARKETING PROGRAM 80–82  

Recommended Plan of Study

Starting Business as a First-Year Student

  Fall Semester Spring Semester
Freshman Year WCORE1
WCORE2
BUSI 101A (LC)
BUSI 101B (LC)
WCORE3
WCORE4
ECON 253
BUSI 225
Sophomore Year

WCORE5
WCORE6
BUSI 200
DATA 220


ECON 263
MKTG 300
ACCT 213
MGMT 305
BUSI 300

Junior Year

MGMT 309
ACCT 313
FINC 300


BUSI 350
MKTG Elective
Language I (B.A.)

Senior Year

MKTG 428
MKTG Elective (B.S.)
Language II (B.A.)


MKTG 435
MKTG 490
BUSI 440, 441 or 442
Language III (B.A.)

Starting Business as a Sophomore

Fall Semester Spring Semester
Freshman Year WCORE1
WCORE2
WCORE3
WCORE4
WCORE5
WCORE6
Sophomore Year

BUSI 101A
BUSI 101B
BUSI 225
DATA 220


BUSI 200
ACCT 213
ECON 253
MGMT 305
MKTG 300

Junior Year

ACCT 313
BUSI 300
MGMT 309
FINC 300
ECON 263


BUSI 350
MKTG 303
MKTG Elective
Language I (B.A.)

Senior Year

MKTG 428
MKTG Elective (B.S.)
Language II (B.A.)


BUSI 440, 441 or 442
MKTG 435
MKTG 490
Language III (B.A.)