Marketing Courses


MKTG 300 Principles of Marketing (3)
An introduction to the terminology, concepts and activities that comprise marketing. Emphasizes product, price, distribution and promotional decisions marketing managers make that are crucial to the success of an organization.
MKTG 303 Professional Selling (4)
An analysis of current models of professional selling procedures. Emphasizes the practical application of procedures to sell successfully. Role-playing is used extensively to apply the practical knowledge to selling situations.
MKTG 305 Entrepreneurial Marketing (2)
Entrepreneurs face two major constraints as they seek to market their new businesses. Both time and money are scarce. Fortunately, recent advances in social media marketing have brought a number of tools to the aid of startups. However, competition for customers’ attention is fierce. This course will introduce you to the tools and best practices needed to market your startup in today’s crowded and rapidly changing marketplace.
MKTG 401 Directed Studies (1-4)
A tutorial-based course used only for student-initiated proposals for intensive individual study of topics not otherwise offered in the Marketing Program. Requires consent of instructor and division chair. This course is repeatable for credit.
MKTG 412 Special Topics in Marketing (1-4)
Current topics of interest in marketing are explored. The title changes according to the contemporary marketing issue being examined.
MKTG 420 Consumer Behavior (4)
This course provides students with a managerial perspective of consumer behavior. Students examine how psychological, sociological and anthropological bases of behavior influence purchase and consumption of consumer goods and services.
MKTG 428 Advertising (4)
This course is an introduction to the terminology, institutions and functions of advertising as a tool for marketing communication. Emphasizes the managerial aspects of advertising.
MKTG 435 Marketing Research and Planning (4)
Provides a detailed examination of marketing research including the design of a marketing research project. Includes the development of strategic recommendations, based on the results of the research process.
MKTG 490 Senior Seminar in Marketing (4)
This is an integrative course in marketing planning and strategy. Marketing functions are examined through application and case analysis to successfully integrate all elements of the managerial process. The course presents concepts from a decision making perspective rather than from a descriptive point of view. This approach reflects the emphasis on the marketing decisions that students are most likely to confront in their careers. Additionally, since marketing managers are held accountable for profits as well as sales, budgetary considerations of marketing decisions are discussed. (WCore: SC)